Genesis Plans a New Off-Roader, a Full-Size SUV, and Some Hybrids
Many of the luxury brand’s enticing concept cars appear poised to arrive as production models within the next few years.
Genesis plans several new models, including an off-road-oriented SUV and a full-size, three-row SUV.
The luxury brand will also start selling hybrid models starting in 2026.
The Magma performance brand will continue to expand, and a halo convertible model is in the works.
Genesis has already released enough concept cars to fill out an entirely new lineup. Today the company clarified its future-product plans in more detail, indicating that many of these enticing concepts will become a reality. Hyundai CEO José Muñoz also said that Genesis will start selling hybrid models in 2026 and extended-range electric vehicles (EREVs) in the near future.
Off-Roader and Full-Size SUV
Two new SUVs will join the lineup, with one being an off-road-oriented model previewed by the X Gran Equator concept (pictured at top) and the other being a three-row, full-size SUV similar to the Neolun concept (pictured below).
Genesis
Genesis Neolun Concept.
We’re not sure what platform these new models will use; we’ve previously speculated that the full-size SUV, possibly called GV90, could use the same E-GMP EV platform as the Kia EV9 and the Hyundai Ioniq 9. However, it may make more sense for Genesis to base these new models on the new platform it says is coming in 2028. The company says that this new platform will support battery-electric, hybrid, and extended-range electric vehicle (EREV) powertrains.
Hybrid Powertrains and EREVs
While Hyundai offers a majority of its core products with hybrid powertrains, Genesis has never sold a hybrid model in the U.S. That will change in 2026 as the luxury brand begins launching hybrid variants. We don’t yet know which models will adopt hybrid powertrains, but the GV80 mid-size SUV and GV70 compact SUV models are safe bets.
Genesis also says it will develop extended-range electric vehicles (EREVs) in the near future; these plug-in hybrid models will supposedly offer more than 600 miles of total range when combining a battery pack and a gasoline engine that will serve as a generator.
Halo and Magma Performance Models
Genesis
Genesis X Gran Convertible concept.
Genesis plans to offer a “halo” model at some point in the near future. This could take a variety of forms, such as a convertible similar to the X Gran Coupe concept and/or a new grand touring performance vehicle that would be part of the brand’s Magma subbrand. The Magma performance subbrand will continue to expand as Genesis builds out its racing program. In terms of production vehicles, the GV60 Magma is launching first, later this year, and further Magma variants are likely later on.
Genesis
Genesis Magma lineup.
More on Genesis Future Products
Genesis X Gran Equator Is an Off-Road SUV Concept
2026 GV60 Magma Is a Red-Hot EV Worth Waiting For
2026 Genesis GV90 EV Flagship SUV Spied Testing
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Joey Capparella
Deputy Editor, Rankings Content
Despite being raised on a steady diet of base-model Hondas and Toyotas—or perhaps because of it—Joey Capparella nonetheless cultivated an obsession for the automotive industry throughout his childhood in Nashville, Tennessee. He found a way to write about cars for the school newspaper during his college years at Rice University, which eventually led him to move to Ann Arbor, Michigan, for his first professional auto-writing gig at Automobile Magazine. He has been part of the Car and Driver team since 2016 and now lives in New York City.
